The growing number of New Fund Offers (NFOs) in India's mutual fund industry has made investment decisions increasingly complicated for retail investors. Every new launch promises fresh opportunities, but does that automatically make it a better choice than an established mutual fund? According to financial experts, many investment decisions are influenced more by perception than by sound financial reasoning. They believe investors should look beyond the excitement surrounding new schemes and focus on long-term fundamentals before committing their money.
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Experts say this consistency allows investors to judge how a fund has behaved through market rallies, corrections and economic downturns. Such historical data provides valuable insight into a fund's investment philosophy, risk management and ability to generate returns across different market cycles.
According to financial planners, while no mutual fund can guarantee future performance, a long track record helps investors make more informed decisions than investing in a product with no history at all.
According to experts, this assumption is incorrect.
A higher NAV generally reflects the growth achieved by the fund over time rather than making it costlier in investment terms. A fund currently trading at Rs 100 NAV may have started at Rs 10 years ago. Investors purchasing units at different NAV levels still earn returns based on percentage growth, not the face value of the units.
Financial planners say the focus should remain on the fund's quality, consistency and suitability rather than its NAV.
According to experts, behavioural psychology plays a significant role. Many investors naturally associate something new with better opportunities. The launch price of Rs 10 per unit also creates the impression that the investment is cheaper, although this has no impact on the eventual percentage returns.
Experts explain that if two funds generate identical growth rates, investors earn similar returns regardless of whether they purchased units at Rs 10 or Rs 100. The only difference is the number of units allocated.
According to financial advisers, this attraction towards novelty often encourages unnecessary switching between schemes, reducing portfolio stability over time.
Established mutual funds generally provide:
According to industry experts, Asset Management Companies (AMCs) operate by developing and introducing investment products, much like manufacturers launching new offerings in other industries.
India's mutual fund industry has expanded significantly over the years, with more than 50 AMCs now operating in the country. Since 2020, over 1,100 NFOs have collectively mobilised around Rs 4.67 lakh crore, highlighting the rapid pace of product launches.
Experts caution that the availability of numerous schemes should not be mistaken as a signal that investors need all of them.
According to experts, an NFO may deserve consideration if it:
According to financial planners, many investors gradually accumulate multiple funds with overlapping portfolios, making it harder to manage investments effectively. Instead of improving diversification, this often results in duplication of holdings and reduced portfolio efficiency.
Experts generally recommend maintaining a focused portfolio of around six to eight carefully selected mutual fund schemes, depending on an individual's age, financial goals and risk tolerance. A balanced allocation across categories such as large-cap, flexi-cap, multi-cap, mid-cap and small-cap funds is often considered sufficient for many long-term investors.
While certain NFOs may offer value in specific situations, experts believe most investors are better served by reviewing their existing portfolios, focusing on long-term objectives and remaining invested in quality funds with proven performance records. In an investment landscape filled with frequent product launches, patience, discipline and careful portfolio construction often matter far more than simply investing in what is new.
Disclaimer: This content is for informational purposes only and should not be considered financial or investment advice. Mutual fund investments are subject to market risks. Investors should consult a qualified financial adviser and read all scheme-related documents carefully before making any investment decisions.
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2026-07-13T08:32:09Z